Articles & News

TL:DR This article explores the evolving landscape of human-AI collaboration, emphasising that the future lies in harnessing AI's capabilities while foregrounding uniquely human skills such as judgment, empathy, and creativity. It argues that true success comes from blending technological efficiency with strategic leadership and emotional intelligence, making human value indispensable in an AI-driven world. Setting the Scene: Creativity in the Age of AI Artificial Intelligenc

In a saturated, hyper-competitive marketplace, brand sound is no longer a creative afterthought — it’s a strategic asset. A well-defined sonic identity can: Accelerate market entry by creating instant familiarity in new territories. Strengthen brand equity through emotional resonance and cultural alignment. Drive measurable returns across digital, retail, and experiential channels.

Discover the difference between audio branding and sonic branding, and learn how strategic sound design helps businesses create memorable, recognisable brand identities. Explore the role of sonic logos, voice, and music in modern brand experiences, with expert guidance from Black Lab Music.

Intel faced the challenge of branding an invisible product, leading to the creation of their iconic audio signature, the “Intel Bongs.” Composer Walter Werzowa blended xylophone, marimba, and bells to evoke innovation and connection. This clever audio branding helped transform Intel into a household name, showcasing the power of sound in marketing. Companies can leverage audio branding to stand out, forge emotional connections, and enhance brand recall.

Music for business plays a critical role in shaping customer behaviour. But how do you get it right? In this Blog, Michael Coltham from Black Lab Music explains how music shapes the customer experience and suggests how businesses can use this to grow their business.

When creating business videos, selecting the right music is as crucial as the visuals. Although stock music may seem like an easy option, bespoke music offers distinct advantages that elevate your content and enhance your brand identity.

In a crowded marketplace, it's essential not just to look professional but to sound professional. What are the benefits of Audio Branding?

Competitive Advantage is what makes a company successful. And it’s what drives you to buy from one company instead of another.

Creating a memorable sound is an essential part of audio branding. This 4 step guide takes you though the process of crating an Audio Brand.

Are you curious about how music influences consumer emotions and impacts brand loyalty? Dive into our blog to explore Audio Branding

How does bespoke, emotive music increase sales and create emotional connections with consumers, enhancing brand identity and increasing ROI

Long before spoken language, humans communicated through signs and gestures. When composing music for film, this language is crucial.

I am often asked how I ensure that people emotionally connect with your product or service? When composing music for video, film or...

I am often asked, 'Do you use real instruments?' And I used to give the answer, 'Yes, of course I do.' But now, this question is no...

It’s like scrambling though a Maze isn’t it! The endless options, types, genres, categories and styles! And how much ‘Upbeat...

Creating engagement is key to keeping your audience watching your film or video, or listening to your podcast. And if you don't, then...

Ever since the 8th August 1969, at 11.35am, when four men walked across a zebra crossing it has been immortalised in history.

Every loves a bespoke composed radio jingle, right!!! Well, recently we had the pleasure of creating a new one for Nell Op de Beeck -...

When creating bespoke emotive music for videographers, sometimes I jump off the emotional deep end

Don’t ask me, ask our clients! Yes, it’s Testimonial Tuesday! Elliot Foreman 🎥 from Eloquent Visions is a fantastic storyteller. He and...