How Music for Business Shapes the Customer Experience

Did you know that audio branding plays a critical role in shaping customer behaviour?

Whether you’re dining at McDonald’s, shopping in a retail store, or enjoying a coffee in a café, the sonic identity of a space influences how you feel, how long you stay, and even what you buy.

The Psychology of Music for Business

Scientific research confirms that the strategic use of audio branding has a significant impact on consumer psychology. McDonald’s, for instance, has leveraged sonic identity to create a welcoming atmosphere while subtly guiding customer behaviour. A notable example occurred in Shepherd’s Bush, London, where playing classical music during evening hours helped reduce antisocial behaviour in one of their locations.

Similarly, in Wrexham, North Wales, classical music was introduced after 5 PM as a strategy to deter disruptive patrons. This deliberate use of music for business demonstrates how sound can enhance the customer experience while reinforcing brand positioning.

Crafting the Right Sonic Identity

Music is more than just background noise—it’s an integral part of audio branding. It can elevate moods, build brand loyalty, and even influence purchasing decisions. The question business owners should ask is not, “What do I personally enjoy?” but rather,

“What kind of customer experience do I want to create?”

Selecting the right music for business requires an understanding of how different genres affect consumer perceptions.

Here are some examples of how a sonic identity shapes customer perceptions:

• Classical & Jazz – Creates an elegant and sophisticated ambience, perfect for luxury brands.

• Pop & Upbeat Electronic – Energises a space, making it ideal for retail environments that aim to keep customers engaged and excited.

• Rock & Indie – Appeals to brands promoting authenticity and individuality.

• Ambient & Chill – Encourages relaxation, often used in hospitality and wellness sectors.

• Live Music – Fosters deep emotional connections and enhances brand storytelling.

  
  

Measuring the Impact of Your Music Strategy

Your audio branding should align with your business goals. Ask yourself:

• Does my sonic identity encourage customer engagement?

• Are visitors staying longer and interacting more?

• Is my music for business helping strengthen brand loyalty?

  
  

Surveys, customer feedback, and foot traffic analysis can provide valuable insights into the effectiveness of your audio branding strategy.

Get Expert Insights on Sonic Identity

If you’re curious about how music for business can transform your brand, I offer free 30-minute audio reviews to help you refine your sonic identity. These sessions are designed to help you align your audio branding with your business objectives while enhancing customer engagement.

By curating the right sonic identity, businesses can create immersive experiences that leave a lasting impression on their audience.

Remember, without the music, Jaws was just a hungry fish.

To find out how bespoke music, audio branding, and a sonic identity can help your business, visit www.blacklabmusic.co.uk or email me directly at michael@blacklabmusic.co.uk