3 Reasons Why Business Videos Deserve Bespoke Music

When creating business videos, selecting the right music is as crucial as the visuals. Although stock music may seem like an easy option, bespoke music offers distinct advantages that elevate your content and enhance your brand identity. So, what are the main benefits of using bespoke music instead of stock tracks?

1. Enhanced Brand Identity and Recognition

Stock music is widely available and easily recognisable, which can make your content feel bland and generic. Bespoke music, on the other hand, is created specifically for your brand, ensuring a unique and cohesive auditory experience. A custom soundtrack establishes a recognisable identity, strengthening brand recall and fostering an emotional connection with your audience. Just as major brands invest in signature jingles, your bespoke soundtrack can become a defining element of your business’s presence.

2. Greater Emotional Impact and Storytelling

Every business video aims to evoke emotions, whether it’s excitement, trust, or nostalgia. Bespoke music allows you to tailor the sound to perfectly match the mood and pacing of your visuals, enhancing storytelling in ways that stock tracks cannot. Instead of adjusting your video to fit the music, bespoke music ensures seamless integration, increasing engagement and delivering a polished, professional feel.

3. Avoiding Licensing Issues and Overuse

Stock music comes with licensing restrictions, and certain tracks may be overused across various industries. Bespoke music eliminates these concerns, giving you complete ownership and creative control. This means you won't have to worry about competing businesses using the same track or navigating complicated licensing agreements. Bespoke music is exclusively yours, allowing unlimited use across different platforms without the risk of sounding repetitive or unoriginal.

In Summary

Investing in bespoke music for your business videos enhances originality, emotional impact, and brand strength. Rather than blending into the background, bespoke music ensures your content stands out and sounds professional.

At Black Lab Music, obtaining bespoke music is effortless and stress-free. With our collaborative approach, quick turnaround time, and no licensing headaches, you receive a soundtrack tailored to your vision that perfectly aligns with your brand’s identity, storytelling, and emotional impact. And starting at just £195 (+vat), it’s more affordable than you think.

Because without the music, Jaws was just a hungry fish.

Get in touch via our website, www.blacklabmusic.co.uk.