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The (P)Update - 2nd April 24 - It's all about Audio Branding!

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Hi, I’m Michael and I’m the ‘Emotive Music’ guy from Black Lab Music, and here’s the (P)update for w/c 2nd April.


This week is all about Branding!!


You spend ages sorting your logo, your careful how your website looks, the font that you use and the more advance you even craft the story that you tell to make sure that everything that your customers see is ‘on brand.’


And you do it because it speaks directly to your customers and is pivotal to growing your business.

This week, we are helping a returning client to expand their brand even more. 6 months ago, we created an audio-branded theme tune for ActionCOACH Nell and her radio show, The Voice of Business.


And it’s been so successful that Nell is now going to be hosting a 2nd radio show on the prime time breakfast slot.


I’ll be taking the existing audio branded theme tune I created and then producing some new theme tunes, audio stings and radio beds for the new radio show that will all be ‘On brand’ for Action Coach Nell.


And all of this will enable her to have more impact, be more recognised and have more engagement.


As well as al of that, I’ve got some more mixing to do for the Knights of the Colossus album, Some composing to do for a rather special project, and as usual I've got some guitar lessons to give and a dog to walk.


So that’s my week, I’d love to know what you’re up to.

Speak soon


Michael Coltham from Black Lab Music talking about audio branding and sonic branding

Michael Coltham is a film and media Composer and audio wrangler who specialises in composing emotion through the medium of music. He runs a artisan, boutique Music Production Company called Black Lab Music, that specialises in helping build an emotional connection with audiences. He is a published Indie-classical/Neoclassical composer and artist. You can find his personal work at





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