top of page

The (P)Update - 8th April 24 - It's all about Audio Branding

Audio and Sonic Branding cover image

Hello, I’m Michael, the Emotive Music Guy at Black Lab Music. Here’s the update for the week of April 8th:


𝐀𝐮𝐝𝐢𝐨 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠: This week, we’re diving into Audio Branding again. While licensing chart-topping hits is tempting, there are alternative ways to express your brand identity through sound. Custom music gives brands more control over their sonic presence, with fewer usage restrictions. In today’s content landscape, where licensing disputes can arise, many brands are turning to custom solutions.


𝐂𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐓𝐡𝐞𝐦𝐞 𝐓𝐮𝐧𝐞𝐬: We’ll be crafting another theme tune for a radio show. A well-crafted theme tune instantly connects with the audience and reinforces your brand. Being ‘on brand’ ensures engagement and lasting connections.


If you’re curious about Audio Branding or want to explore how it can boost sales, visit our website:


𝐔𝐩𝐜𝐨𝐦𝐢𝐧𝐠 𝐄𝐯𝐞𝐧𝐭𝐬:


▪ Meeting with Marek Masojada, a filmmaker and editor.

▪ Attending the Christian Businesses in Kent (CBiK) and The Creative Collective Networking events.

▪ Joining the MIC's Podcast Club hosted by Vic Elizabeth Turnbull on Wednesday evening.


What’s on your agenda this week? 😊


michael coltham talking about audio and sonic branding for businesses

Michael Coltham is a film and media Composer and audio wrangler who specialises in composing emotion through the medium of music. He runs a artisan, boutique Music Production Company called Black Lab Music, that specialises in helping build an emotional connection with audiences. He is a published Indie-classical/Neoclassical composer and artist. You can find his personal work at



bottom of page