IT Manager Services Ltd

Identifying the Challenge

IT Manager Services Ltd proudly stands as Kent's premier IT management company. With a vision to connect more deeply with their audience, they launched an engaging YouTube channel as an integral part of their inbound marketing strategy. Their content includes monthly and weekly news updates, creative YouTube Shorts, and insightful instructional videos to navigate complex software functions. Despite achieving 23,000 subscribers in under a year, they discovered that only 15% belonged to their targeted demographic.

Presenting the Solution

To address this, we delved into their brand essence and narrative to clarify their goals. We conducted comprehensive market research and analysed their positioning to enhance engagement with their ideal audience. Recognising the power of music, we identified its role in elevating their competitive advantage.

We crafted a unique sonic identity that distinctly sets their brand apart, fostering a connection with their audience while promoting customer loyalty and enriching the overall experience.

Our solution culminated in creating a complete Sonic Ecosystem. These building blocks allow them to create unique, on-brand music of any length. This empowered them to produce on-brand music that seamlessly unifies all content types within a cohesive sonic landscape. This music was thoughtfully designed to resonate with their target audience, featuring musical elements and styles that truly reflect their preferences and needs.