Always Another Game Podcast

The Challenge

What happens when your Royalty-Free Music library unexpectedly removes the perfect soundtrack that embodies your brand? This is the situation Shaun Thompson from the Always Another Game podcast faced. Shaun had curated a piece of music that truly captured the essence of his brand, and the sudden inability to use it was disheartening.

He was in search of a new theme tune but wanted to ensure his loyal audience wouldn't notice the difference!

The Solution 

With a clear and exciting goal in mind, we set out to develop new music that would honour and preserve Shaun's brand identity. We collaborated closely with Shaun to delve into the specifics of his brand and the role music played within it.

Through our innovative approach, we crafted a fresh composition that echoed the genre, style, tempo, and mood of the original theme tune while being entirely unique. Utilizing advanced mixing techniques, such as EQ Mapping, we successfully aligned the tone of the new piece with the previous one.

The outcome? No one noticed the transition, and Shaun's brand integrity remained intact—truly a win-win!